When considering cases of alleged) deceptive advertising, the Federal Trade Commission uses a guideline that limits the extent to which its rules apply to persons of limited intelligence. This provision is known as the

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The Federal Trade Commission uses the "reasonable consumer standard" to evaluate cases of alleged deceptive advertising. This guideline assumes that advertising claims are evaluated from the perspective of an average or reasonable consumer, not from the perspective of individuals with limited intelligence or knowledge.

When Considering Cases of Alleged) Deceptive Advertising, the Federal Trade