A business owner annually donates a large sum of money to a local charity, which publicly announces the donation. The business owner enjoys the advertisement. Which motive best explains this behavior?

Question

Quizplus · Accepted Answer

The egotism motive best explains this behavior because the business owner benefits from the public announcement of the donation through advertisement, indicating a self-interested reason for the donation rather than purely altruistic motives.

A Business Owner Annually Donates a Large Sum of Money