When attempting to measure strengths in other cultures, measures may not reflect a culturally normative understanding of the particular construct. This potential problem refers to the issue of

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Construct equivalence refers to whether a particular concept or construct has the same meaning and relevance in different cultures. If a measure does not reflect a culturally normative understanding, it suggests that the construct may not be equivalently understood across those cultures.

When Attempting to Measure Strengths in Other Cultures, Measures May