The owner of a car dealership refuses to hire a female applicant not because he feels women are incompetent, but because he fears that customers will be less likely to buy a car from a saleswoman. According to Merton's typology, the owner is being a(n) ________.

Question

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According to Merton's typology, a "reluctant liberal" does not hold prejudiced beliefs but discriminates due to social pressure or perceived norms, as in this case where the owner fears customer reactions.

The Owner of a Car Dealership Refuses to Hire a Female