Rebekah is an accountant for CHC Corporation. Her boss has asked her to participate in a target costing project for a pen that will write upside down. Which of the following information sources would Rebekah use to determine a competitive price?

Question

Quizplus · Accepted Answer

Rebekah would use consumer surveys to determine a competitive price because it would provide her with insights into what consumers are willing to pay for a pen that writes upside down. Knowing what other companies are charging for similar products can also help in determining a competitive price, which can be determined through market research or competitive analysis. However, the question did not provide this as an option. Therefore, the best choice is consumer surveys.

Rebekah Is an Accountant for CHC Corporation