Market-based pricing:
A) Uses a traditional mark-up
B) Calculates price based on total cost
C) Considers demand and competitors' prices
D) Considers current costs and future costs in setting prices

Question

Quizplus · Accepted Answer

Market-based pricing considers both demand and competitors' prices to determine the optimal price point. This approach allows businesses to stay competitive while also ensuring that they maximize profit based on consumer demand.

Market-Based Pricing