The general decision rule for choosing products to emphasize, assuming no constraints and no relevant qualitative factors, is to emphasize products:
A) That people like
B) With the highest contribution margin per unit
C) With lowest average costs
D) That are easy to manufacture

Question

Quizplus · Accepted Answer

The best decision rule to emphasize products would be those with the highest contribution margin per unit. This means that each unit sold of the product will contribute more towards covering fixed costs and generating profit. Therefore, emphasizing these products can lead to increased profitability for the company.

The General Decision Rule for Choosing Products to Emphasize, Assuming