Pet Snacks Company Has 500 Pounds of Liver-Flavored Dog Biscuits

Pet Snacks Company has 500 pounds of liver-flavored dog biscuits that are not selling well. The selling price of the biscuits could be reduced from $3.00 to $2.50 per pound. Or, they could be cheese-coated and sold for $4.00 per pound; the additional processing cost would be $0.50 per pound. Cheese-coated biscuits sell very well. Which alternative probably has less uncertainty concerning volume of sales?

A) Reduce the price of liver-flavored biscuits
B) Proceed with the cheese coating
C) Both alternatives are equally uncertain
D) Uncertainty does not affect this decision