In Butler's destination life cycle model, this is the stage in which the growth of visitor numbers begins to slow and tourism becomes "mass market."

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In Butler's destination life cycle model, the consolidation stage is when the growth of visitor numbers begins to slow down, and tourism becomes a "mass market." This stage follows the development stage, where rapid growth in tourism numbers is observed, and precedes the stagnation stage, where numbers plateau.

In Butler's Destination Life Cycle Model, This Is the Stage