Within the components of a marketing information system, the statement "Nearly 50 percent of the population moves each year," represents which component?

Question

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This statement represents the macro-environment component of a marketing information system because it refers to a broad, societal trend that affects the market at large, rather than specific aspects related to the company, its competitors, or its immediate industry environment. The macro-environment includes demographic, economic, natural, technological, political, and cultural forces.

Within the Components of a Marketing Information System, the Statement