A marketing research firm,in conducting a comparative taste test,provided three types of peanut butter to a sample of households randomly selected within the state.Which of the 4 methods of data collection is involved when people are asked to compare the three types of peanut butter?
A)Published sources
B)Experimentation
C)Surveying
D)Observation

Question

Quizplus · Accepted Answer

Experimentation is the method of data collection involved when people are asked to compare the three types of peanut butter. This method involves manipulating an independent variable to observe its effect on a dependent variable. In this case, the independent variable is the type of peanut butter and the dependent variable is the taste preference of the households. By providing different types of peanut butter to the sample, the marketing research firm is manipulating the independent variable and observing the effect on the dependent variable through the taste test.

A Marketing Research Firm,in Conducting a Comparative Taste Test,provided Three