Sports Inc

Sports Inc., a global sports brand, wants to deliver an effective campaign across many markets.The company wants to effectively engage the youth across key markets in Europe, and the campaign's main objective is to generate awareness about the company.These efforts are made by Sports Inc.to attract the youth, as they constitute the company's:

A) primary commodity market.
B) primary target market.
C) primary currency market.
D) secondary target market.
E) niche market.