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A Sales Agent Is Paid a Commission for Each Sale

Question 80

Multiple Choice

A sales agent is paid a commission for each sale that she makes.She convinces the customer to buy the product by describing its benefits, and then she receives her commission.The customer is of little concern to her.This is an example of:


A) transformational marketing.
B) transactional marketing.
C) live-in marketing.
D) relational marketing.
E) optimal marketing.

Correct Answer:

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