Which of the following is an example of the diversification strategy?
A) A firm introduces its current products to a new set of customers.
B) A company markets an innovative product by using its existing network.
C) A firm introduces a new product to a segment that is currently not served.
D) A company exports its products to a new geographical location.
E) A firm intensifies its marketing activities to increase the sale of its current offerings.
Correct Answer:
Verified
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