Which of the following is a valid observation of strategic business unit (SBU) planning?
A) It involves establishing a portfolio of products for the whole corporation.
B) It involves medium to long-term planning activities.
C) It applies to small firms with a single business unit.
D) It refers to developing marketing plans for a specific brand.
E) Its strategic focus is on defining a company's mission.
Correct Answer:
Verified
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