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Car Manufacturers Are Keenly Aware of Announced Cuts or Increases

Question 2

Multiple Choice

Car manufacturers are keenly aware of announced cuts or increases in rivals' production volume, sales, and sales incentives (e.g., rebates and low interest rates on financing) .They use this information to plan their own marketing, pricing, and production strategies.This is an example of:


A) SWOT analysis.
B) marketing analysis.
C) location intelligence.
D) trend analysis.
E) competitive intelligence.

Correct Answer:

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