Briggs, a fast-food chain, conducted a survey at one of its outlets regarding the taste, price, and quality of its products.Briggs found that customers were pleased with the taste and quality but felt that prices were a little high.When the same survey was conducted across its other outlets, it got different responses from customers.This shows that the survey conducted by Briggs lacks:

Question

Quizplus · Accepted Answer

Reliability refers to the consistency of a measure. If the survey results vary significantly across different outlets, it indicates a lack of reliability.

Briggs, a Fast-Food Chain, Conducted a Survey at One of Its