Which of the following is an ethical practice in marketing research?
A) pharmaceutical industries excluding developing countries from AIDS drugs
B) a company excluding potential customers from a survey and selecting a desired group
C) a company sharing customer data collected through surveys with third parties
D) a company prohibiting selling and fundraising under the guise of conducting research
E) a company ignoring parts of the study and presenting only the desired results in the report
Correct Answer:
Verified
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