Which of the following statements is true regarding the nature of the buying process in B2B markets?
A) There are no negotiations and reciprocal arrangements between the buyers and sellers.
B) The buying process seldom involves qualified professionals.
C) The buying process is routine and only one person is responsible for the buying decision.
D) The buying effort in these markets are less structured and formalized.
E) The buying process in these markets involves competitive bidding, negotiated pricing, and
Complex financial arrangements.
Correct Answer:
Verified
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