Which of the following is true regarding a straight buy?
A) The buyer orders a previously purchased product with some modifications.
B) The buyer is often the only member of the buying centre involved in the process.
C) The buying centre is likely to proceed through all six steps of the buying process.
D) The buying organization does not have any experience with the ordered product.
E) The buying process involves many people in the buying decision.
Correct Answer:
Verified
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