A company, which has a clothing line, launches a marketing campaign that features Hollywood stars and well-known sports personalities.These individuals are those with whom consumers might want to identify.This is an example of:

Question

Quizplus · Accepted Answer

This is an example of psychographic segmentation, which involves dividing a market based on consumer personality traits, values, attitudes, interests, or lifestyles. By using Hollywood stars and sports personalities, the company is appealing to consumers' desires to identify with certain lifestyles or aspirational figures.

A Company, Which Has a Clothing Line, Launches a Marketing