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A Furniture Manufacturer Deals in Furniture with Antique Designs

Question 6

Multiple Choice

A furniture manufacturer deals in furniture with antique designs.Its products have qualities that represent all that its customers aspire to be.The furniture mimics the designs used in royal households and provides customers with a means of self-expression.This is an example of:


A) geographic segmentation.
B) behavioural segmentation.
C) demographic segmentation.
D) geodemographic segmentation.
E) psychographic segmentation.

Correct Answer:

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