Which of the following holds true for the term micro marketing?
A) It refers to the display, in two or more dimensions, of the position of products or brands in the consumer's mind.
B) It refers to the segmentation that tailors a product or service to suit an individual customer's wants or needs.
C) It refers to the mental picture that people have about a company and its products or services relative to competitors.
D) It refers to a strategy in which marketers change a brand's focus to target new markets or realign the brand's core emphasis with changing market preferences.
E) It refers to a marketing strategy a firm can use if the product or service is perceived to
Provide the same benefits to everyone.
Correct Answer:
Verified
Q49: Kooky is a company that sells clothes.It
Q50: A neighbourhood tailor makes clothes according to
Q51: Customer lifetime value (CLV) refers to the:
A)sum
Q52: Sturdy International sells its helmets to everyone
Q53: Kooky is a company that sells clothes.It
Q55: A tattoo artist creates tattoos according to
Q56: Firms embrace differentiated segmentation because:
A)it is much
Q57: Which of the following strategies refers to
Q58: A strategy through which a firm targets
Q59: Suppose a company sells a subscription service.Customers
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