Telaware promoted itself as a single-stop office supply superstore where people could buy everything for their offices under one roof.Telaware soon found that the marketplace was crowded with retailers offering the same.Therefore, it decided to change the way it projected itself.It now differentiates itself from one-stop shopping retailers by promising customers an easier shopping experience.This is an example of:

Question

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Telaware's decision to change how it projects itself to differentiate from competitors is an example of brand repositioning, where a company changes its brand's status in the marketplace to reflect changes in consumer preferences or competitive pressures.

Telaware Promoted Itself as a Single-Stop Office Supply Superstore Where