Which of the following is representative of a company that is in the stage of identifying segmentation bases?
A) Clothing Unlimited realizes that the more retail formats it develops to reach different market segments, the more apparel and accessories it can sell.
B) A company conducts a SWOT analysis to establish what its strengths and weaknesses are and what opportunities and threats exist.
C) A company sells turbo air conditioners to consumers residing in areas with an average daily temperature of 40 degrees Celsius.
D) La Senza Girl does not sell through the Internet but has a straightforward plan for reaching girls between 7 and 14 years of age.
E) An apparel company caters to three different segments: tweens, fashionable young women,
And conservative middle-aged women.
Correct Answer:
Verified
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