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According to the Diffusion of Innovation Theory, Buyers Belonging to the Early

Question 7

Multiple Choice

According to the diffusion of innovation theory, buyers belonging to the early majority group are considered crucial because:


A) they act as opinion leaders and spread the word to the next groups entering the market.
B) they are regarded as highly knowledgeable and are not price sensitive.
C) very few products or services can be profitable until this group buys them.
D) they avoid change and rely on traditional products until they are available.
E) they keep themselves very well informed about the product category.

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