The category of buyers who tend to avoid change and rely on traditional products until they are no longer available are called:
A) innovators.
B) early adopters.
C) lead users.
D) pioneers.
E) laggards.
Correct Answer:
Verified
Q23: The diffusion of innovation theory is useful
Q24: Safe Homes is a company that provides
Q25: A company manufacturing jukeboxes introduced its new
Q26: A biscuit company manufactures unique fish-shaped biscuits
Q27: Edward, a senior professor of statistics at
Q29: A group of scientists at a biotechnology
Q30: Ronen, a chef at a hotel, has
Q31: Baked Treats introduced maple syrup cookies that
Q32: An advertising agency asks its staff to
Q33: Alttaire automobiles developed new hybrid cars that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents