An automobile firm wants to introduce cars into new international markets to increase its customer base.Since it does not know about customer needs in these markets, it associates itself with a local firm that has developed a prototype based on the customer needs of that market.The method of idea generation used by the automobile firm is:

Question

Quizplus · Accepted Answer

Licensing involves partnering with a local firm that already has knowledge or products suited to the market, allowing the automobile firm to leverage the local firm's expertise and prototypes.

An Automobile Firm Wants to Introduce Cars into New International