The method of determining the potential success of a new product by introducing the product to a limited geographical area prior to a national launch is called:

Name: The method of determining the potential success of a new product by introducing the product to a limited geographical area prior to a national launch is called:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Test marketing involves introducing a product to a limited geographical area to gauge its potential success before a wider national launch.

The Method of Determining the Potential Success of a New