Until recently, Tina has been watching cable TV, even though 50 percent of the country has moved to satellite TV.Though she was aware of the benefits of satellite television, Tina did not make the move to adopt the new technology until after her friend explained that Tina could receive good benefits at low costs.Tina belongs to the category of buyers according to the diffusion of innovation theory.
A) early majority
B) early adopters
C) laggards
D) innovators
E) late majority
Correct Answer:
Verified
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