Until recently, Tina has been watching cable TV, even though 50 percent of the country has moved to satellite TV.Though she was aware of the benefits of satellite television, Tina did not make the move to adopt the new technology until after her friend explained that Tina could receive good benefits at low costs.Tina belongs to the category of buyers according to the diffusion of innovation theory.

Question

Quizplus · Accepted Answer

Tina belongs to the "late majority" category because she adopted the new technology after a significant portion of the population had already done so, and she needed additional persuasion from her friend to make the switch.

Until Recently, Tina Has Been Watching Cable TV, Even Though