When shopping for diamonds, buyers typically do a great deal of research on what they should be looking for in a diamond as well as viewing different diamonds (loose or in settings) to choose the one they want to buy.Diamonds are an example of a(n):

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Specialty products are products that have unique characteristics and for which buyers are willing to make a special effort to buy. Diamonds are a specialty product because they are unique and buyers are willing to spend time and effort to find the perfect diamond.

When Shopping for Diamonds, Buyers Typically Do a Great Deal