A company that specializes in making sports bikes decides to create its own brand of perfume.Customers did not take kindly to the perfume and let the company know about it.The company's attempt adversely affected consumer perceptions about the company's bikes.The company was forced to admit its mistake and stopped producing the perfume.This is an example of:

Question

Quizplus · Accepted Answer

Brand dilution occurs when a company extends its brand to a product that does not align with its core values or expertise, leading to a negative impact on the brand's reputation, as seen in this scenario.

A Company That Specializes in Making Sports Bikes Decides to Create