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Makeover Is a Chain of Cosmetic Stores

Question 72

Multiple Choice

Makeover is a chain of cosmetic stores.God's Charity is a not-for-profit medical service organization.Makeover markets a product carrying the logo of the charity; the consumer is encouraged to associate the two brands, and a portion of the proceeds benefit the charity.This is an example of:


A) cobranding.
B) brand equity.
C) brand licensing.
D) brand extension.
E) brand dilution.

Correct Answer:

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