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A Company Manufactures Mobile Phones That Are the Most Expensive

Question 13

Multiple Choice

A company manufactures mobile phones that are the most expensive in their category.They are of high quality and very innovative.The company does not try to match the competition when it fixes the price.It relies strongly on its reputation as an innovative company.This is an example of:


A) sales orientation.
B) customer orientation.
C) profit orientation.
D) marketing orientation.
E) competitor orientation.

Correct Answer:

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