An approach that attempts to reflect how the firm wants consumers to interpret its products relative to the offerings of rival companies is called the:

Name: An approach that attempts to reflect how the firm wants consumers to interpret its products relative to the offerings of rival companies is called the:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The competitor-based pricing method involves setting prices based on the prices of competitors, reflecting how the firm wants consumers to perceive its products in relation to rival offerings.

An Approach That Attempts to Reflect How the Firm Wants