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Which of the Following Refers to a Pricing Method by Which

Question 25

Multiple Choice

Which of the following refers to a pricing method by which the firm deliberately prices a product above the prices set for competing products to capture those consumers who always shop for the best or for whom price does not matter?


A) improvement value method
B) supply-based method
C) demand-based method
D) premium pricing method
E) cost of ownership method

Correct Answer:

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