A shoe manufacturer has an in-house manufacturing brand.It manufactures shoes for customers in the middle-range segment and the upper-range segment.It also has shoes in between these segments, at different prices, to represent distinct differences in quality.This is an example of:

Question

Quizplus · Accepted Answer

Price lining is the strategy of offering products at several different price points to indicate differences in quality or features, which is what the shoe manufacturer is doing by having shoes at various prices between the middle-range and upper-range segments.

A Shoe Manufacturer Has an In-House Manufacturing Brand