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Conflicts in a Distribution Channel Are Generally More Pronounced When

Question 24

Multiple Choice

Conflicts in a distribution channel are generally more pronounced when:


A) the industry in which the channel exists is a monopoly.
B) a company's channel members rely on one another.
C) the channel members are independent entities.
D) a company is using a direct distribution strategy.
E) the channel members use a common communication channel.

Correct Answer:

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