An adventure sports products retailer tries a new sales strategy by installing a rock climbing facility within the retail outlet, giving customers an opportunity to try out ropes and grips before buying them.Which of the following elements of the marketing mix is being used by the retailer in this scenario?

Question

Quizplus · Accepted Answer

The retailer is using "promotion" as part of the marketing mix by providing an experiential opportunity for customers to engage with the products, which can enhance interest and sales.

An Adventure Sports Products Retailer Tries a New Sales Strategy