An electronics retail chain uses its customer information to select its best customers and targets its promotions at these customers.The retailer also provides personal service to these customers to increase the percentage of their purchases.The retailer is using this strategy on particular customers to increase the:

Question

Quizplus · Accepted Answer

The retailer is focusing on increasing the percentage of purchases made by existing customers, which is referred to as increasing the "share of wallet."

An Electronics Retail Chain Uses Its Customer Information to Select