Ariva, a popular cosmetics brand that produces soaps and body lotions, is introducing a new line of hair and nail care products into the market.Which of the following statements indicate that Ariva is identifying the type of retailer with whom it can place its new line of products?
A) Ariva works with its retailers to promote its new products by offering discounts and buy-one- get-one offers to stimulate sales.
B) Ariva places its products with retail chains that have stores in many locations to target a large group of customers.
C) Ariva decides to sell its new products in stores, as well as through catalogues and on the company website, to increase sales.
D) Ariva decides to place its new line of products in a cosmetics specialty store where products are categorized according to brands and knowledgeable salespeople assist customers.
E) Ariva decides to selectively distribute its products to maintain the image of the brand and to
Control the flow of its products.
Correct Answer:
Verified
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