A clothing line chooses a sports star to endorse its products.It pays a fee to a broadcasting channel to air the endorsement.The aim of airing the endorsement is to persuade customers to buy its products.This is an example of:
A) macromarketing.
B) patronage motive.
C) advertising.
D) segmentation.
E) channel distribution.
Correct Answer:
Verified
Q2: A company claims its weight-reduction drug causes
Q3: Which of the following allows the receiver
Q5: The two-way flow of communication between a
Q6: The process by which the receiver interprets
Q6: A company selling beauty products does not
Q8: A company that manufactures computers wants to
Q9: Which of the following is a paid
Q10: The medium-print, broadcast, the Internet-that carries messages
Q11: The process of converting the sender's ideas
Q12: The person who reads, hears, or sees
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