Forster Appliances manufactures and markets home appliances.The firm decides to market vacuum cleaners in a developing nation where the product category is not present.Before product launch, the firm uses advertisements that are mainly intended to create consciousness about the product and the company.Such advertisements are called advertisements.

Question

Quizplus · Accepted Answer

Informative advertisements are used to create awareness and educate the target audience about a new product or category, especially in markets where the product is not yet known.

Forster Appliances Manufactures and Markets Home Appliances