Rhomus Inc

Rhomus Inc.is a Canadian entertainment company that produces and markets TV programs.To generate customer interest for a new program that it is planning to launch, the company asks its target customers, through mass media, to send in creative names for the TV program.The firm announces that it will provide a monetary reward for the selected name.This is an example of a:

A) sampling program.
B) sweepstake.
C) deal.
D) contest.
E) loyalty program.