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A Company Introduces a Draw at Its Retail Outlets to Increase

Question 98

Multiple Choice

A company introduces a draw at its retail outlets to increase the sale of its products.A likely disadvantage of this strategy is that:


A) it does not provide the firm with any sort of control over the offers.
B) the sale is likely to decline when the offer is withdrawn.
C) it will not encourage higher consumption.
D) the strategy is likely to promote brand switching.
E) it will not be an effective method of selling more to existing consumers.

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