A cement manufacturing firm decides to invest in China.To gain more profits the company decides to invest independently in the new market by setting up its own plants and distributing its products through its own sales force.This type of entry strategy is known as:

Question

Quizplus · Accepted Answer

Direct investment involves a company entering a foreign market by establishing its own operations, such as manufacturing plants and sales forces, without partnering with other firms.

A Cement Manufacturing Firm Decides to Invest in China