A food manufacturing firm in Australia develops NutriBars, a snack which is popular in its domestic markets.The firm introduced this product in Japan as part of its globalization strategy.The product had to be transported to various small outlets across Japan to make it available to larger target markets, and this involved additional intermediaries that added cost and led to an increase in the final price of the product.These cost factors influenced the firm's:

Question

Quizplus · Accepted Answer

The additional intermediaries and increased costs relate to the firm's global distribution strategy, as it involves the logistics and channels used to deliver the product to the market.

A Food Manufacturing Firm in Australia Develops NutriBars, a Snack