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DrinkUp Beverages Was Forced to Withdraw the Promotion of Its

Question 55

Multiple Choice

DrinkUp Beverages was forced to withdraw the promotion of its alcoholic beverages after it was criticized for advertising the products to children younger than 18 years old.DrinkUp's ethical error was the failure to consider whether the firm:


A) wanted to include a commitment to ethics in its mission statement.
B) should relocate its production to another country.
C) should target this market with this product.
D) had a negative impact on any stakeholder group.
E) was prepared to support the development of an ethical climate.

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