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While Segmenting a Market, the Marketer of a Tobacco and Alcoholic

Question 41

Multiple Choice

While segmenting a market, the marketer of a tobacco and alcoholic beverages company should always ask the ethical question of whether the firm:


A) wants to include a commitment to ethics in its mission statement.
B) should relocate its production to another country.
C) should target this market with this product.
D) and its actions are having a negative impact on any stakeholder group.
E) is prepared to support the development of an ethical climate.

Correct Answer:

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