The halo effect occurs when
A) a very moral, upstanding person, who is like an angel, conducts research.
B) a researcher goes around in circles and makes no progress.
C) there is a research study without social theory involved.
D) people overgeneralize from one positive or prestigious feature of a person to other areas.

Question

Quizplus · Accepted Answer

The halo effect refers to the cognitive bias where an individual's positive traits in one area lead to positive perceptions in other areas, even if unrelated. This means people might assume someone who is attractive or successful in one aspect is also competent, kind, or intelligent in other areas, without direct evidence.

The Halo Effect Occurs When